Qingdao Huineng Biotech Co., Ltd.

With the improvement of residents' awareness of health care, the diversified development of market demand, and the acceleration of the pace of modern life, more and more consumers have begun to pay attention to natural, nutritious and convenient health food. Among them, functional fruit and vegetable powder is a new star in the field of healthy diet, which is rising rapidly and its market demand is increasing. The market prospect is broad, and the development potential is huge. Taking the Chinese market as an example, it is expected that by 2030, the scale of China's vegetable powder market will reach 12.62 billion yuan.

In modern life, the fast pace and high pressure lifestyle lead to the emergence of sub-health more and more frequently. In order to improve their own quality of life and physical fitness, people's health awareness and diet structure optimization attitude are increasingly showing a positive trend. At the same time, in recent years, the national health awareness caused by the impact of COVID-19 and other public health security events, coupled with the personalized and diversified consumption needs of Generation Z under the consumption upgrade, and consumers are paying more and more attention to the natural and green nature of food. They tend to choose fresh, pollution-free agricultural products, focusing on food safety and nutritional value. Green food, organic food and pollution-free food have gradually become the mainstream of the market, and the meal replacement market represented by pure natural food meal replacement powder has ushered in explosive growth. Superfood powders are favored for their natural, concentrated nutrients, which meet people's needs for healthy living. With the rich market demand, the diversification trend of superfood powder products is also very obvious. Superfood powders on the market are no longer limited to the traditional single vegetable or fruit powder, but have developed complex products containing a variety of fruit and vegetable formulations, aiming to provide a more comprehensive nutritional supplement.

Eggs, as a "regular guest" on the table in daily life, are rich in protein, fatty acids, vitamins and various essential mineral elements for the human body, and are one of the best quality proteins in food. The protein in eggs is highly utilized in the human body, and its content in egg white is as high as more than 80%. However, fresh eggs have problems such as short shelf life, fragile, difficult separation of egg white and yolk, which limits the application of eggs in the food industry. With the rapid development of modern food industry, consumers are increasingly demanding the quality and nutritional value of food. Therefore, in order to overcome the above "problem about eggs", with fresh eggs as raw materials, after cleaning and beating eggs, egg white and yolk separation and spray drying processes made of egg white powder came into being. As a high-quality protein source, egg white powder has been diversified in the food industry by virtue of its excellent functional characteristics and nutritional value. It has great potential in improving food quality and innovating product types, and has gradually become the new darling of the food industry.

Seabuckthorn, known as the "tree of life". This hardy plant grows in a harsh environment, but it has unparalleled life energy. The concentrate seabuckthorn juice refined from this magical tree of life is more like a "golden source of vitality", bringing unprecedented vitality to human health.